Blush Merchants

Blush Gin is crafted in Auckland, a region known for its vibrant culinary culture and commitment to quality. This gin is celebrated for its distinctively pink hues, often infused with flavours such as rhubarb, citrus and boysenberry along with other botanicals that add a sweet, floral note. Blush Gin aims to bring a playful twist to traditional gin making it an ideal choice for those who enjoy a softer, more approachable gin. Its eye-catching colour and smooth, refreshing taste have made it popular across New Zealand, especially for creative cocktails and special occasions.

Alongside Blush Gin, the team also crafts Russell Rum, a premium small-batch rum inspired by the coastal beauty and adventurous spirit of Russell. Russell Rum has a clean, crisp, and versatile, designed to shine in classic cocktails while carrying subtle layers of citrus and spice. These bold yet approachable flavours reflect both craftsmanship and a sense of fun, making them a perfect partner to the gin in the family.

The makers of Blush Gin and Russell Rum take pride in using locally sourced ingredients wherever possible, ensuring that each bottle reflects the spirit of Auckland and the wider New Zealand landscape. Beyond flavour, the distinctive packaging and design across both brands capture a sense of mischief, creativity, and celebration. Regularly featured at events and tastings, Blush Gin and Russell Rum have become favourites for those seeking something unique, artisanal, and full of character. Their growing popularity highlights the demand for spirits that not only taste exceptional but also tell a story of craft, place, and personality.